PROPER Snacks continues to champion better-for-you snacking with the launch of two new additions to its PROPERCORN range.
The new popcorn flavours – Sweet Cinnamon and Sweet – are launching this month in response to consumer demands for healthier snacking options.
Sweet Cinnamon has 37% less sugar than the market leader, with the brand stating that the variant will meet the demand for bold, unique flavours that cater to young snackers looking for a more indulgent treat.
Meanwhile, Classic Sweet, one of the category’s most popular flavours, has been upgraded with a new recipe. Now HFSS-compliant, Sweet has 24% less sugar than the market leader. This latest addition cements PROPER Snacks in the healthier space, with over 50% of the full range now compliant.
Both SKUs are under 126kcal per serve, and as with the rest of the PROPER Snacks range, are high in fibre, vegan, gluten-free, seasoned with natural flavours and no palm oil.
Founder, Cassandra Stavrou said: “Sweet has always been the hallmark of the category. The fact that we’ve been able to develop our best-ever recipe for it, whilst also making it compliant, is something the team should be really proud of. Sweet Cinnamon is so delicious. It only lasts a few seconds in our office and we can’t wait for it to hit the shelves.”
The new PROPERCORN flavours are launching in Asda and Ocado this month, with roll-out in Waitrose, Sainsbury’s and Tesco later in 2023 (RRP £1.80 / 100g).
