PROPER Snacks is looking to shake up the popcorn category by launching a new range of savoury popcorn.
There are three variants – Tangy Chilli, Smoky & Sweet Paprika, and Cracked Black Pepper & Salt – seasoned with natural flavours and under 100kcal per serving.
Sharing bags launched in Waitrose this week, with rollout to Ocado, Sainsbury’s and independent retailers next month (RRP £1.90 / 70g).
The packs are illustrated by independent London-based artist Annu Kilpeläinen – known for depicting bright landscapes and colourful environments.
Founder of PROPER Snacks, Cassandra Stavrou, said: “In the US popcorn market, nearly half of sales come from savoury because people have an abundance of savoury flavours to enjoy – an opportunity that is only serviced by salted popcorn in the UK. That shows huge untapped potential to grow the snacking category here as a whole.”
