PROPER Snacks has partnered with Warner Bros. Pictures to celebrate the release of Barbie The Movie, which is in cinemas from 21 July.
Featuring PROPERCORN’s new Sweet flavour, the limited-edition, pink Barbie packs will feature an on-pack promotion, offering a chance to win a trip for two to California.
The new PROPER x Barbie The Movie sharing packs (RRP £1.80 / 100g) are launching exclusively in Tesco this week, followed by a release in Asda, Sainsbury’s, Aldi, Amazon and Ocado later in the month.
The brand will also wrap London buses in its distinctive pink popcorn pattern. Plus, moviegoers will be given the opportunity to get their hands on thousands of limited-edition packs via multiple giveaways throughout the summer.
The brand’s founder, Cassandra Stavrou, said: “The new BARBIE movie is going to be a huge cultural moment this summer, so we’re so excited to be part of it. The similarities of PROPER’s bold, playful positioning and the bright, fun tone of BARBIE make for a game-changing partnership for our target audience.”
PROPERCORN Sweet is under 126kcal per serving, HFSS compliant, and high in fibre, seasoned with natural flavours and no palm oil.
NAM Implications:
- Sometimes a risk partnering with a movie/movie star.
- But Barbie seems a safe option…
