Snack brand PROPER and streaming giant Netflix have partnered to create a new limited-edition popcorn flavour: Netflix and Chilli Caramel. The collab aims to “help people connect to others and rediscover the fun of night in rituals”.
To mark the launch, the two brands are running an on-pack competition to win a home cinema bundle (worth £5,000), which includes a 12-month Netflix subscription. There are also other prizes, including night-in bundles featuring a 6-month Netflix subscription and a “corn-ection” starter pack with popcorn, socks, a candle, and a phone sleeping bag – everything needed for a night in. The on-pack competition will run across all of PROPER’s popcorn and lentil chips sharing and microwave packs.
The non-HFSS Netflix and Chilli Caramel flavour will be available in sharing bags from major retailers, including Tesco, Sainsbury’s, Waitrose, and Morrisons, starting 11th September, with an RRP of £1.90 per 90g bag.
Cassandra Stavrou, Founder of PROPER Snacks, commented: “Partnering with Netflix is a huge moment for PROPER. It directly speaks to our rapid growth over the past decade. For two brands that are synonymous with the night-in, it’s a natural fit. We plan to go even bigger, with this campaign alone getting 10 million packs into the hands of the nation.
“We strive to shake up the category, driving growth and keeping it fresh and flavour-packed. Netflix and Chilli Caramel is the perfect addition to watching your favourite Netflix shows for a proper night. We can’t wait for fans to try it.”
