Leading pie brand Pukka is tapping into peak seasonal demand for savoury pastry with the launch of five new recipes, which start rolling out this month.
The autumn line-up includes:
- Hog Roast Slice (RRP £1.95): Launching in Morrisons (16th September), Tesco (6th October) and Asda (23rd October).
- Thai Red Chicken Curry Parcel (RRP £1.50): Launching in Tesco (6th October) and Asda (10th January 2026).
- Creamy Pepper Steak Pie (RRP £2.25): Launching in Morrisons (16th September), Asda (23rd October) and Tesco (10th November).
- The Big One Minced Beef & Onion (RRP £4.00): Launching in Asda (23rd October).
- Festive Pie (RRP £2.25): Launching in Asda (23rd October), Tesco (10th November) and Morrisons (11th November).
Pukka’s CEO, Isaac Fisher, commented: “We’re constantly looking for new ways to innovate and drive excitement within the category, bringing fresh flavours and formats that deliver for consumers and retailers.
“This autumn, we’re catering to loyal fans with unique twists on classic winter warmers, while attracting new customers with fusion flavours and limited-edition launches – and always delivering on our full-on flavour promise. With five new launches, there really is a Pukka for everyone, everywhere, reinforcing our position as the nation’s favourite.”
The launch of the five new products will be supported by an ongoing TV campaign, investment in PR, and social media content.
