Pukka is launching a new summer campaign to propel further growth for the total savoury pastry category. The new cross-channel marketing push aims to inspire people to enjoy its range of chilled & frozen Pies, Pasty, Slices and Sausage Rolls, however and whenever they want.
The ‘Pukka for the people’ campaign will feature on TV and radio with seven new creatives which feature everyday people enjoying Pukka products. It will run until September and be supported by social media activity.
Rachel Cranston, Head of Brand Strategy at Pukka, commented: “It’s been another milestone year for us here at Pukka. Our ongoing investment and full-on flavour pipeline of innovation is welcoming millions of new shoppers to the category – from unveiling a first-to-market Pepperoni Pizza Pie and Slice, to bringing the heat (and full-on flavour) to freezers with our new frozen Pies, Bakes & Sausage Rolls.
“But none of this would be possible without the people of Britain – which is why we’re putting them at the heart of our latest campaign and building even more momentum for the category.
“Our new ‘Pukka for the people’ creative shines a light on the many ways our wide range of products can be enjoyed, inspiring Brits to tuck into Pukka products any way they please – hot or cold, at home or on-the-go. By reminding the nation of the quality, versatility and full-on flavour we’ve long been known and loved for, we’ll drive even more shoppers to supermarket aisles and savoury pastry fixtures, continuing to support incremental sales growth for our retail customers with the Pukka magnetism that has proven to pull in shoppers.
“And the good news is, we’re live across the whole of summer which will enable us to take brand awareness and demand for Pukka products to record heights.”
