Quaker Oats has introduced new packaging for its Quaker porridge pots range, moving into a paper format for easier kerbside recycling.
The new packaging is fully recyclable and will mean shoppers are no longer required to separate the pot from the card sheath. The change to paper porridge pots is expected to save an estimated 200 tonnes of plastic.
A new design will roll out across the entire range of flavours, with new messaging on-pack emphasising the range’s recyclability and the nutritional value of the products. Additionally, the new design will also call out that oats are high in manganese, which is claimed to help naturally release energy.
“We’re excited to bring this new packaging to market across our Quaker porridge pots range, and this is another step on our journey towards more sustainable packaging for our oats,” said Divesh Parmar, Quaker Oats UK General Manager at PepsiCo.
“Sustainability is a key consideration for shoppers, with 40% of shoppers actively choosing brands that have environmentally sustainable practices. As market leaders within hot cereals, we are committed to making continuous improvements to our product offerings, and these changes are the latest action we’re taking to meet the needs of retailers and shoppers alike.”
The launch of paper porridge pots will be supported by social media and influencer activity. The new recyclable Quaker porridge pots will be available in a variety of sizes ranging from 45g-76g pots (£1.29 RRP) across all major retailers and channels from this month.
