Quaker Oats has announced its new role as the Official Partner of Team GB. The four-year partnership will see Quaker Oats supporting British athletes on their journey to the Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Games.
As an official partner of Team GB, Quaker will support British athletes to help fuel their training.
“As a brand rooted in nourishment and everyday strength, we’re incredibly proud to be backing Team GB,” said Josephine Taylor, Head of Marketing at Quaker Oats UK.
“These athletes inspire the nation with their dedication and determination – values that align perfectly with what Quaker stands for. With so many already turning to porridge as part of their training, we’re thrilled to be supporting them every step of the way with the full strength of the Quaker range behind them – from convenient pots and sachets for busy schedules to our protein range, which is crucial for muscle growth and repair.”
The partnership will include exclusive content with Team GB athletes and a multi-channel marketing campaign.
Quaker Oats will activate across key milestones in the lead-up to both Games as well as the Dakar 2026 Youth Olympic Games and European Olympic Committees in Brasov 2027, Istanbul 2027 and Lignano 2027, offering consumers a behind-the-scenes look at how Great Britain’s Olympians prepare and perform.
