Meat-free brand Quorn is launching three new sandwich fillers to expand its chilled lunchtime offering.
Forming part of Quorn’s wider vegetarian Deli range, the launch will include Chicken and Sweetcorn, BBQ and Tikka (RRP £2.20 – 200g). They will be available in Asda stores from the second week in October.
Cheryl Graham, Licensing Manager at Quorn Foods UK, said: “After the success of our Deli range, we couldn’t wait to further expand our lunchtime range. The market for sandwich fillers is worth £125m annually, but penetration is low, highlighting a great opportunity to reach new customers and drive sales with different and exciting vegetarian options.
“With the launch of our new range of sandwich fillers, we’re confident that Quorn can drive this penetration up, attracting new and existing meat-free shoppers looking for on-trend flavours across this popular meal occasion.”
