Meat-free brand Quorn is relaunching its chicken alternative product with improvements in texture and flavour.
The Quorn Fillet Pieces (175g, RRP £2.50) will be available across major multiples from January. The brand highlighted research that showed that 73% of consumers preferred the new product, which is said to replicate chicken even closer.
Gill Riley, Consumer Director at Quorn Foods UK, said: “We know that a barrier for people considering meat-free can be the idea it won’t be the same as the meat dishes they’re used to. We continue to challenge this perception with all product launches and our new Quorn Fillet Pieces are the latest step. In research, the majority of our consumers were blown away by the texture of this product, saying it is meat like and tastes great. We’re giving flexitarians and meat reducers an easy swap with absolutely no compromise.”
