Radnor Hills has unveiled a new collaboration with Disney following the live-action reimagining of their 2002 animated characters Lilo & Stitch.
Three specially branded 200ml Tetra Paks feature a design of the Disney Stitch character from the film earlier this year in flavours which include Apple, Forest Fruits and Orange.
Radnor Fruits is a School Approved (in England, Wales and Northern Ireland) range of ambient juice drinks which contain 50% Radnor Hills spring water, 50% real fruit juice and no added sugar.
Chris Butler, Marketing Manager of Radnor Hills, said: “We’ve been keeping children happily hydrated for over 30 years, so it’s very exciting to announce our first collaboration with Disney.
“Disney Lilo & Stitch is a film celebrating the importance of family and community which makes this collaboration extra special as our Radnor Fruits brand is loved by children and parents alike and is all about creating moments of joy.
“The new trio of our best-selling fruit flavours have been a success from the start with retailers and foodservice loving the combination of Radnor Fruits, a trusted family brand, with the fun of a Disney Stitch design.
“We’re seeing branded and licensing products like this really fuelling the growth of the category and parents are looking for products that they can trust and that their kids will enjoy.
“Our Radnor Fruits Disney Lilo & Stitch range is designed for convenience and is perfect for lunchboxes, travel or daily hydration with our 200ml cartons perfect for little hands.”
The new products are available online and in-store at Morrisons. The launch will be supported with advertising, sampling, Disney digital POS and a TikTok live event.
