Rebel Kitchen Raw Coconut Water from Nurture Brands is rolling out in Tesco stores this week.
The listing builds on the brand’s existing presence in Sainsbury’s, Waitrose, Ocado, Abel & Cole, Whole Foods and Amazon.
Sustainably sourced from smallholders in the Philippines, Rebel Kitchen Raw Coconut Water is high-pressure processed to retain all of its natural flavour and nutrients without using heat. This process is said to preserve the antioxidants and electrolytes found in fresh coconuts.
The Tesco launch will be supported by a wider marketing plan, building on Rebel Kitchen’s existing partnership with Fulham FC through consumer competitions and exclusive prizes.
Adam Draper, Managing Director of Nurture Brands, said: “Securing a Tesco listing is a major step forward for Rebel Kitchen. Tesco’s national reach means our Raw Coconut Water will now be available to more households as part of the weekly shop, which is a huge moment for the brand. We know consumers are increasingly looking for natural, uncompromising products, and being on shelf in Tesco helps us meet that demand at scale.”
Rebel Kitchen Raw Coconut Water (750ml) will be available in Tesco stores nationwide with an RRP of £4.95.
