Aspall Cyder has revealed that it had a successful end to 2022 in retail, with sales up 16% in Q4, making it the second-largest super-premium cider in grocery during that period.
The performance was supported by the launch of new multipacks of its Draught Cyder, which generated 23% incremental sales for the brand.
In convenience and independent stores, sales increased in value by 25% throughout 2022, with particularly strong sales during the final quarter of 2022. While cider might not traditionally be considered a winter favourite, sales value in independent and convenience stores increased by 49% in Q4 vs. 2021, demonstrating its increasing popularity all year round.
It follows investment in the Suffolk cider brand by owner Molson Coors Beverage Company over the past twelve months, including its first-ever TV advert, which hit screens in June as part of a £3m marketing campaign.
Stuart Ayre, Marketing Controller for Cider at Molson Coors, said: “Aspall’s heritage, coupled with its great taste, have established its place as the number one super-premium cider in the UK. Our significant investment in the brand over the past year, led by the ad campaign, has really helped us to build on this popularity and unleash Aspall’s full potential.
“The record growth we’ve seen ties in with the wider trend towards premium options, which shows no sign of slowing down, so we’re confident Aspall will continue to grow. We’ll keep investing in the brand to maintain the momentum we’ve generated, engage consumers and ultimately help our customers to make the most of the opportunities it can provide to grow sales.”
