Red Star Brands has secured a UK listing for its relaunched Sparkling Ice Black Raspberry sparkling flavoured water with no added sugar.
Made with only natural fruit flavours, carbonated water and better-for-you ingredients, including antioxidants and vitamins D, B6 and B12, HFSS-compliant Black Raspberry delivers a sweet, tart and refreshing drink with only 12 calories.
Black Raspberry will relaunch in Boots stores nationwide from May with an RSP of £1.60.
“We’re seeing increased consumer interest in fruity flavoured fizzy water which is being fuelled by a strong emphasis on both functional health and taste,” commented Clark McIlroy, Managing Director, UK distributor Red Star Brands.
Black Raspberry is the flavour to join the Sparkling Ice line-up which also includes Strawberry Watermelon, Kiwi Strawberry, Orange Mango, Pink Grapefruit and Cloudy Lemon. Its launch will be supported by the ‘Anything But Subtle’ marketing campaign across POS materials and social media.
Sparkling Ice is worth £1.2m in Convenience Multiples GB, and is one of the top three brands in the flavoured sparkling water category. Black Raspberry was part of the original Sparkling Ice line-up and has been reintroduced in response to consumer demand.
“The Sparkling Ice flavours all offer a healthier option to conventional sugar-filled fizzy drinks,” added McIlroy. “Whether it’s the tang of Black Raspberry, the juicy sweetness of strawberry or the zing of citrus fruits, these flavours take centre stage and deliver the perfect balance between great taste and reduced calorie content.”
