Drinks and snack distributor Red Star Brands has announced the exclusive UK launch of the $250m+ ready-to-drink (RTD) ‘party punch’ called BeatBox.
The four SKUs – Blue Razzberry, Juicy Mango, Orange Blast and Fruit Punch (ABV 6.1%) – have launched into the UK wholesale, cash & carry and convenience sector, with initial listings in UWS (United Wholesale Scotland), Filshill, UWG (United Wholesale Grocers), Dhamecha, Soho and Imperial C&C’s (RRP: £3.29 per 330ml carton).
Originally founded in the US in 2012, BeatBox is a flavoured wine beverage made by blending a neutral wine base with bold fruity flavours. It found fame in 2014 on the TV programme Shark Tank, the US equivalent to Dragons’ Den, when the founders secured the largest investment in the programme’s history from a billionaire tech mogul, Mark Cuban, who invested $1m.
Today, the ‘Original Party Punch’ has become one of the fastest-growing brands in the US (it is the number RTD in single US convenience) and is sold in all 50 US states, in 130,000 retail locations nationwide.
“We’re thrilled to be bringing BeatBox, one of the fastest-growing ready-to-drink beverages in the United States, to the UK,” commented Ryan McCann, Director at Red Star Brands. “BeatBox delivers big bold flavours without carbonation, gluten or sugar overload, making it a go-to for those of drinking age who want more than just alcohol. It’s so much more than a party favourite – it’s a category disruptor redefining the alcohol industry.”
The UK launch of BeatBox will be supported instore with a wide range of branded PoS materials and FSDUs, in addition to monthly influencer campaigns, sampling events and high-profile on-site activations at events and festivals throughout 2026.