The Reese’s brand is expanding its take-home portfolio with the launch of Dipped Peanuts shareable bags, a snack that delivers a blend of sweet and salty flavours.
The new product combines crunchy peanuts dipped in peanut butter, mixed with chocolate-flavoured dipped peanuts in a bag.
The Reese’s Dipped Peanuts NPD comes in convenient formats:
- 90g bag (£1.85) – Available at Tesco with other retailers to follow.
- 176g bag (£3.65) – Available in Lidl with other retailers to follow.
- 68g PMP bag (£1.35) – Exclusive smaller format for convenience stores.
The launch aims to tap into the growing demand for shareable, on-the-go treats, particularly among Gen Z and Millennial snackers who enjoy new ways to experience their favourite brands.
Jackson Hitchon, General Manager of Europe, Middle East, Africa and World Travel Retail at The Hershey Company, commented: “The launch of Reese’s Dipped Peanuts is an exciting milestone for us as we continue to bring bold, delicious innovations to the UK market. By combining our iconic peanut butter and chocolate flavouring with crunchy peanuts, we’re offering a fun way for consumers to enjoy the sweet and salty flavours they love. With strong initial consumer demand and the segment’s year-on-year growth, we’re confident Reese’s Dipped Peanuts will be a must-stock item for retailers.”
