Hershey’s Reese’s brand has expanded its UK portfolio by launching a new ‘Fast Break’ bar in the convenience sector. The bar is a combination of chewy nougat and peanut butter, wrapped in a milk chocolate-flavour coating (RRP £1.15 – 51g).
The brand stated that the on-the-go snack bar gives convenience retailers additional variety and an opportunity to grow sales of the highest-value chocolate segment within the Symbols & Independents (S&I) sector.
The Reese’s brand is currently one of the fastest-growing brands in S&I retailers, with sales increasing 25% in the last year and its confectionery singles growing ahead of the category.
Jackson Hitchon, General Manager of Europe and World Travel Retail at The Hershey Company, commented: “We are excited to bring the Reese’s Fast Break bar to the UK, offering a new way to enjoy the beloved combination of peanut butter and chocolate flavours, now enhanced with soft nougat. At Hershey, we pride ourselves on delivering innovative, delicious products that meet evolving consumer tastes. Our Reese’s Fast Break bar is perfect for UK consumers seeking both indulgence and on-the-go convenience.”
