The Reese’s brand has launched a line-up of themed SKUs designed to tap into the Halloween season.
The range includes Reese’s Skeletons Snack Sizes (257g, RRP £5.00), Reese’s Pumpkins King Size (68g, RRP £1.40), Reese’s Bats Snack Sizes (272g, RRP £5.00), Reese’s Assorted Shapes – featuring pumpkins, ghosts and bats (255g, RRP £5.00), and the classic Reese’s Cup Snack Sizes (297g, RRP £4.25).
The full Reese’s Halloween range is rolling out in Sainsbury’s, Asda, Co-op and Morrisons, as well as a variety of wholesale suppliers and convenience stores.
Jackson Hitchon, General Manager of Europe and World Travel Retail at The Hershey Company, said: “Halloween is growing rapidly in the UK, with consumer spending rising by over 5% in 2024 compared to the previous year. This seasonal uplift demonstrates how Halloween has evolved into a major moment of celebration, whether it’s dressing up, trick-or-treating or hosting unforgettable parties. The Reese’s brand is proud to expand distribution of its themed range to meet this demand, helping consumers enjoy more memorable moments with the Reese’s signature peanut butter and chocolate confectionery they love.”
