Remedy Kombucha has secured a listing for its Wild Berry, Ginger Lemon and Raspberry Lemonade flavours in selected Waitrose stores in 4 x 330ml multipacks (RRP £5.50).
Following recent launches into Tesco, Sainsbury’s, Starbucks, WHSmith, BP Garages, Wasabi and Fullers Pubs, the brand stated that the new listing signifies the growing demand for kombucha in the UK, with the category growing at 33.3% RSV (retail sales value) year-on-year and Remedy kombucha growing 77%.
Remedy is the kombucha market leader in the UK, selling £3.6m comparatively to last year, with a can or bottle sold every three seconds in grocery. With multipacks now growing at more than 77% year-on-year due to habitual consumption, Remedy has driven more growth in the category than all other competitors put together over the past 12 months.
Ian Hadley, Commercial Director at Remedy Drinks UK, said: “In January, we saw the biggest ever lift in sales across the kombucha category, with this continued growth bringing about even greater demand for Remedy.
“We’re delighted that Remedy has become the first no-sugar kombucha to launch into Waitrose in multipack format and are grateful for the ongoing support from all our retail partners. This support is helping us to realise Remedy’s ambition of shaking up fizzy drinks for good, putting something good out into the world!”
