KP Snacks has unveiled a new social media campaign, starring members of its ‘SnacKPartners’ retailer forum to raise awareness of its newly launched Heritage brands retailer incentive and to share top sales tips.
Retailers Avtar ‘Sid’ Sidhu, Sunita Aggarwal, Atul Sodha, Bobby Singh and Arjun Patel each spotlight one of five iconic KP Snacks Heritage brands, including Nik Naks, Discos, Space Raiders, Roysters, and Wheat Crunchies. In a series of light-hearted, tongue-in-cheek social media shorts, the five SnacKPartners not only bring these brands to life but also share useful tips on how to boost sales in the Crisps, Snacks and Nuts (CSN) category.
Each video includes a call to action for retailers to look out for KP Snacks’ latest sales incentive, which offers retailers the chance to win one of 90 £500 cash prizes by purchasing selected Heritage Brand products to range in their store.
Claire Barley, Trade Communications Lead, KP Snacks, said: “We are delighted to launch this fun and engaging campaign that not only puts a spotlight on some of our most exciting and fun brands but also supports retailers in driving ‘extra’ Bagged Snacks sales with easy to implement advice. Word of mouth is so important in the retail community and we want to help retailers boost category sales in a way that’s both useful and entertaining.”
The campaign will be promoted across social media, engaging retailers with iconic brands, advice and the sales incentive.
