Revolution Beauty, the British-based skincare and cosmetics brand, has expanded its reach in the US with the launch of a new collection at retail giant Walmart.
The expansion marks the fourth major retailer to carry the brand’s growing cosmetic assortment within the past three years.
The brand boasts a portfolio of eight ranges: Makeup Revolution, I Heart Revolution, Revolution PRO, Revolution Skincare, Revolution Haircare, XX Revolution and, new and exclusive to Walmart, Relove by Revolution.
Rolling out into over 2,500 Walmart locations throughout the US, the competitively priced $5 and under Relove by Revolution assortment will include a variety of offerings, spanning from a full eyebrow and foundation collection to trend-driven innovations, such as Freckle Pens, Brushes, and Water Activated Liners. In addition, Walmart will now carry several Revolution products, including Reloaded Eyeshadow Palettes, Loose Baking Powders, and Blur Sticks.
President of Revolution Beauty USA Sara Staniford said: “As we continue to build Revolution Beauty’s presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart. We are confident that our new Relove by Revolution collection will resonate with the Walmart shopper, and look forward to the many exciting elements that this collaboration will entail.”
