Ribena is launching a new price-marked pack (PMP) across its 500ml ready-to-drink range to drive value for shoppers and encourage trial during the key summer months.
The new format will be available until October at a price mark of £1 across Ribena’s Blackcurrant, Blackcurrant NAS, Pineapple & Passion Fruit, Strawberry, Very Berry, Mango & Lime variants.
The Ribena brand is currently worth £120m in retail sales, with its no added sugar range seeing YOY growth of over 38% in the convenience channel.
Aurelie Patterson, Head of Ribena at Suntory Beverage & Food GB&I (SBF GB&I), said: “With Ribena’s strong brand performance, we’re delighted to be launching this new format across several of our flavour variants just in time for summer!
“At a time when shoppers are continuing to seek value from brands, Ribena’s new price-marked pack is set to meet this need and is a great proposition for retailers and shoppers alike.”
The limited-time format will be supported by POS and in-store activation.
