Ritter Sport has unveiled its latest chocolate innovation called Duo, which combines two paired flavours in one bar.
The Duo range includes three variants: Sweet’n Salty, Crunchy, and Coffee. It is launching in Sainsbury’s this month with an MRRP of £3.50 for a 218g bar.
The launch will be supported by Ritter Sport’s new brand-building marketing platform – World of More – which focuses on taste, quality, and sustainability. Since its unveiling in May, the campaign has been running across social media and in-store. It will amplify the launch of the new Duo range and the entire Ritter Sport lineup during the rest of 2024.
Benedict Daniels, Managing Director, Ritter Sport, UK and Ireland, said: “Our new Duo bars mark a bold expansion in the chocolate confectionery world, building on our remarkable market outperformance and bringing fresh excitement to the category. This groundbreaking launch is not just another product – it’s a game-changer that offers valuable trade-up opportunities for customers by capturing the hearts of a younger, more dynamic audience compared to standard block chocolate.
“Perfect for sharing and bringing excitement to the ‘big night in,’ Ritter Sport Duo embodies three key drivers of chocolate consumption at home: unparalleled quality, innovative flavours, and intriguing textures. Whether it’s weekend gatherings, evening hangouts, or any special moment with friends, family, or couples, Ritter Sport Duo is the product that delivers twice the taste. Stay tuned for more thrilling updates from Don Choco and the World of More campaign – because we’re here to redefine consumers love of chocolate with more taste, more quality, and more sustainability!”
