Squash brand Robinsons has unveiled the latest flavour in its ready-to-drink (RTD) range – Orange & Mango.
Available in 500ml format, it joins the existing Raspberry & Apple and Blackberry & Blueberry RTD variants. The Carlsberg Britvic-owned brand noted that 37% of Robinsons sales are in orange flavours and are worth over £74m RSV in dilutes. The Orange & Mango variant is expected to build on this success, with the RTD range now worth £22m RSV and continuing to grow.
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “With our ready-to-drink range in growth and showing great promise in the market, we wanted to add to this success and help support retailers with another flavour that consumers already know and love. Orange & Mango is the perfect addition given its popularity and we see it becoming a core part of our growing range as a refreshing and fruity on-the-go option.”
The launch will be supported by the product’s biggest ever above-the-line campaign, with over £1m invested in advertising across the Robinsons RTD portfolio and product sampling.
Robinsons Orange & Mango is rolling out across retail channels in 500ml single bottles (RRP £1.79), including Price Mark Packs (£1.15).
