Robinsons and Fruit Shoot have launched a new on-pack promotion in partnership with Halfords.
Available until August, the ‘Win Your Summer Wheels’ campaign offers shoppers the chance to claim thousands of vouchers for bikes and scooters at Halfords.
Featuring a scan-to-win mechanic, shoppers have to purchase a qualifying pack of Robinsons Core, Ready-to-Drink, Fruit Creations or Fruit Shoot and upload their receipt for the chance to win. Every purchase also rewards customers with an instant £5 off when you spend £20 on cycling products online at Halfords. The launch will be supported by in-store activations and displays.
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “Win Your Summer Wheels lands at just the right moment — when families are planning adventures and spending more time outdoors. By offering instant rewards and the chance to win vouchers to keep active, the promotion not only fuels summer fun but also actively incentivises purchase and deeper engagement with Robinsons and Fruit Shoot.
“The promotion is designed to drive purchase during what we know is a key period for retailers, while building brand loyalty across the summer months, all in all supporting our retail partners.”
