Robinsons ready to drink will again be giving 112 consumers the chance to win a pair of tickets to The Hundred cricket competition every two weeks via a QR code on-pack, as well as a £20 voucher to spend on food and drink on the day.
In its second year of a three-year partnership as the official soft drinks partner for The Hundred cricket competition, Robinsons will continue its support from mid-May. After a successful competition last year, which saw more than 500,000 tickets sold, this year’s event is taking place from 1 to 27 August.
Robinsons ready to drink will be supporting The Hundred partnership through point of sale (POS), digital, and in-store activations. It will also include in-ground advertising – alongside other branded partners – during the tournament.
The on-pack promotion and in-store activations aim to support retailers in driving sales this summer, particularly in and around sporting events.
