Leading squash brand Robinsons is introducing new 750ml price-marked packs (PMPs) with 33% extra free. The packs will be available exclusively in the wholesale, convenience and impulse channels in both Orange and Apple & Blackcurrant single concentrate flavours for £1.59.
With 51% of shoppers feeling reassured they aren’t being overcharged when purchasing price-marked packs, the brand noted that the new launch provides significant value and will help retailers attract more customers.
Ben Parker, VP of Commercial Off-Trade UK at Carlsberg Britvic, commented: “We know that families are looking for great value options, and hydration is more important to our consumers than ever before. Robinsons’ new price-marked packs offer an ideal solution, helping retailers attract more customers with a great tasting product that also meets the needs of family shoppers looking for good value products.”
