Start-up brand Rokit Health is launching a range of wellness coffees in a new RTD canned format.
Available on Amazon and Rokit’s website, the three new products are claimed to be a first for the UK market and follow the company’s rebrand earlier in the year. Rokit’s vitamin, mineral and botanicals enriched coffees were previously only available in pod format. The new range of on-the-go drinks aims to tap into health-conscious consumers looking for convenient coffee options.
Available in three varieties – Mind Boost, Immunity Boost and Energy Uplift – each serve uses cold brew coffee combined with oat milk, and is enriched with vitamins and minerals, in recyclable aluminium cans (RRP £2.75).
Founder of Rokit Health, Scott Markham, said: “We’re excited to newly be making our wellness coffees available in a ready-to-drink format, having previously only been available to enjoy at home in coffee pods.
“Our new RTD drinks not only tap into the booming cold brew trend, but more consumers are also now seeking out a convenient on-the-go coffee drink without turning to sugar-filled options. We’re finding that consumers are increasingly looking for plant-based drinks that offer great taste, with more natural ingredients. Gen Z is leading the way in the plant-based sector as well as being more likely to drink RTD coffee than hot coffee. Rokit Health is responding to this demand, developing new products that cater to both trends.”
