British drinks brand Roley’s is planning to turn the beer industry on its head with the launch of its new “revolutionary” Super Natural Lager, a 4.4% ABV beer with unique added benefits.
Launching in the UK via Love Drinks this month, Roley’s uses a secret scientific process and all-natural ingredients to create a ‘Super Natural Elixir’ that benefits the lager by removing sugars, lowering carbs and retaining B3, B5, B6 + B9 vitamins. The lager (RSP £2.95 per 330ml can) also has just 89 calories per 330ml, which is 35.8% fewer than a standard 4.4% ABV beer.
Developed by English entrepreneur Stewart Rowley using Sheffield Hallam University’s microbiology team and laboratories, the Super Natural Lager provides these added benefits without compromising on flavour or quality.
Roley’s Founder, Stewart Rowley, commented: “Like many former athletes, I learned the hard way that you can’t keep eating like a rugby player when you’re no longer training like one. After I stopped playing, the weight started creeping on, and as I was working in the fast-paced drinks industry, it meant I was drinking most days. Before long, I found myself struggling to perform, both personally and professionally. That’s when Roley’s journey began. My question was ‘could I create a great tasting, full-bodied beer with beneficial nutrients but without the excess calories and sugar?’ That was 13 years ago, and the answer was ‘yes’, so here we are. It’s been an incredible journey to this point, and I’m thrilled to launch Roley’s Super Natural Lager for the coming summer.”
