Granola brand Rollagranola has unveiled a new pack design in response to consumer feedback, which suggested that the previous pack shades were too similar and made it difficult to find a specific variant on shelf.
Using a more simplified visual approach, each pack will now feature a bold contrasting shade. The new design will still feature the same on-pack window, which has been a core look for the brand. The new design is rolling out in stores this month.
Sean Longden, Commercial Director at Rollagranola, commented: “The new designs have been made to increase stand out and shelf presence, whilst also ensuring consumers can get a look at the proper granola inside each box. During the trials we received positive consumer feedback, which is fundamental. We look forward to seeing it on shelves across the country.”
