Ice cream company Froneri has added a Mango variant to Rowntree’s ice lolly range.
The new flavour combines mango and passionfruit swirled together to resemble the appearance of a ripe mango. Like other Rowntree’s, it contains real fruit juice made with no artificial colours, flavours or preservatives, and is HFSS compliant.
A new ‘Free the Fun!’ campaign for 2025 will aim to showcase Rowntree’s “playful and vibrant” positioning with social, PR and shopper activity.
Will Yates, Brand Manager at Rowntree’s, said: “We’re excited to be adding Mango to the Rowntree’s range. It brings a tropical new taste to the range and we’re sure consumers of all ages are going to love it. As the nation’s favourite ice lolly brand, we can’t wait for consumers to enjoy even more feel-good snacking with our latest ice lolly.”
The Rowntree’s Mango ice lolly will be available in both a take-home (RRP £2.50) and impulse format (RRP £1.40). It will be listed in Asda and Morrisons this month, with a roll-out to other supermarkets from March.
