Nestlé’s Rowntree’s brand has introduced a new variant to mark the 60th anniversary of the Jelly Tots range.
Packaged in a 140g sharing bag, Jolly Tots Tangy is made with real fruit juice and is vegan-friendly (RRP £1.50).
The launch marks the brand’s entry into the sour-sweet category, offering consumers a “flavourful experience that combines nostalgia with tanginess”.
Hayley Nixon, senior brand manager for Rowntree’s, said: “At Rowntree’s, we are dedicated to bringing joy and innovation to our fans. With Jelly Tots Tangy, we’ve taken a beloved classic and added a refreshing twist that we believe will resonate with both new and loyal fans alike. It’s not just a sweet; it’s a fun experience to share and enjoy together.”
