The UK’s third-largest cocktail brand, Shake Baby Shake, is adding three new flavours to its product portfolio.
The new additions include Lemon Gin Fizz, Pink Berry Margherita and On the Peach, all inspired by classic flavours with a contemporary twist.
The drinks have an ABV of 3.4% and are presented in a 250ml single-can format, with an RRP of between £1.55-£1.60.
All the new flavours will be available from Sainsbury’s and in various pubs and bars across the UK from 29 April.
Emily Seddon, Brand Manager at Shake Baby Shake, said: “We’re really excited to introduce these new flavours to our Shake Baby Shake range. Each flavour has been crafted with our customers in mind – we’ve seen increasing demand for more exotic taste profiles – particularly during the summer months when we see an increase in consumption of fruity flavours.”
The brand will be executing a social media, influencer and PR campaign to support the launch.
