Rude Health has introduced a new chilled Soya drink. The fortified drink is made using four ingredients – Spring water, soya beans, calcium carbonate and sea salt – and will be rolling out this month (RRP: £2.30 / 1 litre) in Sainsbury’s, Waitrose and Tesco.
It will sit alongside the rest of the brand’s chilled range: Oat, Almond and Coconut.
The chilled Soya drink with added calcium is made using sustainably sourced soya beans and is said to have a “clean and creamy texture”. It is described as a stepping stone for traditional milk drinkers looking to move to a plant-based alternative and can be paired with tea, coffee, smoothies, cereals and baking.
As with the rest of the Rude Health, it is non-UPF and contains no artificial thickeners, additives or added sugar. It is also gluten-free and high in protein.
Sam Maguire, Head of Marketing, said: “We have had an increasing number of requests from people to Rude Health to make a Soya Drink with calcium, so we decided to look into developing this drink to sit alongside our other calcium-fortified drinks. There are a large number of people who choose Soya, but currently there are no options that are ‘clean deck’ products fortified with calcium, so we set out to fill that gap!”
