Rude Health is launching a duo of Organic No Sugars dairy-free drinks into national retail.
The two-strong range – No Sugars Oat and No Sugars Almond – will be rolling out nationwide with Waitrose across 233 stores from 12 May as well as Ocado (RRP: 1ltr / £2.20). The range will also be available to independents via wholesalers, including Suma, Essential, Cotswold Fayre, Infinity, August Noel, Queenswood and Greencity.
The brand stated that the latest launches, both of which contain no naturally occurring sugars, have been created in response to demand for clean and natural ingredients, combined with a growing consumer desire to reduce or avoid sugar.
Founder Camilla Barnard said: “I am even more excited than usual about our No Sugars range innovation. It’s personally a dream drink because I don’t have a sweet tooth, but I’m big on flavour and we’ve managed to get all the flavour of Oat and Almond with none of the sugars. Health is very close to my heart – we are called Rude Health after all – and creating a flavourful milk with absolutely no sugar helps to further our goal of making healthy eating a celebration not a sacrifice. It’s also a great technical achievement for the team. All grains contain some sugar, naturally, so the challenge of making a delicious creamy milk out of them without getting any of the sugars from them is something I’m very proud of.”
