Rude Health is launching a new Apple & Cinnamon Instant Bircher Muesli. The new flavour will be rolling out in 136 Waitrose from 4 September (RRP: £3/375g). It will also be available via wholesalers.
Building on the success of the original Soft & Fruity Bircher Muesli, Rude Health developed the Apple & Cinnamon variant using the same base of milled oats that go soft in seconds, before adding pieces of apple and cinnamon.
Founder Camilla Barnard said: “We know more and more people are choosing to have breakfast-at-home in a bid to save money on their café croissant. However, we also know that people are short on time in the morning and so want a quick and delicious option. To meet this growing consumer need, it made perfect sense to build on the success we’ve seen with our original Soft & Fruity Bircher Muesli. We hope that by adding this new softly spiced and classic flavour combination, we will help widen the appeal of our Bircher range”.
