Rustlers, the £107.1m Chilled Ready Meals brand from Kepak, is helping retailers drive their meal deal sales and profits with a new campaign.
The ‘Boost Your Burger’ campaign encourages shoppers to buy additional items alongside Rustlers burgers, such as onions, tomatoes, lettuce, and avocados, to replicate a restaurant-style experience.
The campaign will run across the summer.
Elaine Rothballer, Head of Marketing consumer brands at Kepak, said: “Boost Your Burger enables Rustlers to further tap into the ‘fakeaway’ trend, where consumers are recreating their restaurant favourites at home in the face of the rising cost of living.
“It’s also a great way for us to help retailers build basket spend in a challenging market by encouraging additional purchases.”
The brand will team up with influencers to create exclusive video content based on current trends that shows consumers how to create the ‘ultimate BBQed Rustlers burger’.
The campaign will be supported across Tesco, Asda, Sainsbury’s, and Iceland stores, as well as Co-op and independent convenience from July. Retailers will have access to a range of Boost Your Burger PoS, including shelf talkers, digital screen graphics, chiller viny and aisle fins.
