Rustlers has launched a new product range as part of a significant refresh for the £118m chilled ready meals brand.
The new range aims to meet consumer demand for distinctive flavour choices and includes:
- The Fiesta Mexican Stack (179g; RRP £2.95-£3.25) – a flame grilled beef patty, layered with cheddar cheese, Mexican crumb and finished with a chipotle sauce.
- The Packed Peppercorn Stack (174g; RRP £2.90-£3.25) – layers of cheddar cheese, bacon and peppered mayonnaise on a flame grilled beef patty.
- The Mighty Double Decker (237g; RRP £2.95-£3.00) – two flame grilled beef patties, cheese and Rustlers’ signature sauce.
The three new products have started rolling out in major UK supermarkets and feature the brand’s new look. The refresh is designed to bring more shoppers into the category by providing retailers and shoppers with clear tiering of the range, whilst highlighting Rustlers’ quality credentials on pack.
Elaine Rothballer, Head of Marketing Consumer Brands at Kepak, said: “Our new flavour-packed products have a distinctive, elevated positioning, enabling retailers to create a credible range in store that will encourage their shoppers to trade up.
“Shoppers are increasingly looking to recreate QSR experiences at home and these new products are the perfect solution whatever the occasion. They will satisfy consumers’ cravings for exciting new flavours while delivering great quality and taste.”
