Italian sparkling drinks brand Sanpellegrino has unveiled a redesign of its cans range in the UK.
The updated look was chosen to reinforce Sanpellegrino’s distinctive brand attributes of sun-ripened fruits and Italian origins, and has been rolled out across both its individual and multipack formats.
The refreshed packaging forms part of Sanpellegrino’s plan to solidify its brand’s positioning in the UK, which will also include a new communications campaign and the recent introduction of an extension of the fruit-flavoured sparkling drinks range – Sanpellegrino Zero Added Sugar.
Aryna Yersak, Brand Manager at Sanpellegrino, commented: “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range. The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”
The Sanpellegrino sparkling drinks range features six flavours, including Limonata (lemon), Aranciata (orange), Aranciata Rossa (blood orange), Melograno & Arancia (pomegranate & orange), Pompelmo (grapefruit) and Limone & Menta (lemon and mint). Each can contains 16% real fruit juice sourced from Italy and the Mediterranean and is non-HFSS.
The revamped Sanpellegrino range is rolling out in major wholesalers.
