Saputo Dairy UK is removing the non-recyclable cover papers from its Clover, Utterly Butterly and Country Life Spreadable products as part of its commitment to ensure all its packaging is reusable, recyclable, or compostable by 2025.
The company claims it is the first branded manufacturer to eliminate cover papers from spreads packaging.
With the tubs and lids for these brands already recyclable, the new change means all packaging for the spreads is now fully recyclable.
Cover papers in spreads packaging are traditionally used to flatten the product for even filling and to provide a surface for promotional messages. However, these greaseproof papers are not recyclable due to their tightly bound fibres and difficulty in separating them during waste management. By removing them, Saputo is saving approximately 44 tonnes of unnecessary packaging from ending up in landfill each year.
Joanna Swan, Senior Brand Manager for Spreads at Saputo Dairy UK, commented: “As a producer of leading British food brands, we are determined to play an active role in reducing waste and looking after our natural resources.
“The cover paper is not needed for product quality, freshness or hygiene, as the lid does this job. By removing it, we can save a significant amount of unnecessary packaging each year from going to landfill.
“In general, people want to do the right thing but there is a lot of ambiguity and varying guidance around what can or cannot be recycled. Therefore, removing unnecessary packaging is the good choice for the environment. As a leading brand, this one small change from us can make a difference to the planet.”
