Premium French brand SASSY Cider is now available in 91 Waitrose stores. Its Brut Cider and Rosé Cider SKUs have been listed by the supermarket following In Good Company recently becoming the chosen UK distributor for the brand.
Made with natural juice from locally sourced apples and pears, and with a lower ABV and fewer calories, the brand has positioned its ciders as an alternative to wine or a cocktail ingredient.
Jourdan Gabbini, Beer & Cider Buyer at Waitrose, said: “We’re delighted to bring SASSY Cider to our customers at Waitrose, just in time for the festive season. It’s the perfect tipple for anyone looking for a unique aperitif or alternative to wine and we look forward to hearing what our customers think about this exciting new addition to our shelves.”
UK Sales Director at SASSY, Alexander Darley, added: “It feels like this is the next step of SASSY’s journey to get people drinking more premium cider. We’ve been looking forward to this for a while now and can’t wait to see our bottles on the shelves at 91 Waitrose stores. Here’s to making it a raging success!”
