Sauce Shop, the Nottingham-based brand known for its innovative flavours, has undergone a refresh. This follows the brand seeing a 39.8% increase in grocery sales over the last year, while continued distribution and product range growth have propelled it to No. 12 in table sauces and condiments by value.
The new look is rolling out this month. While maintaining the core elements that have helped drive success, the refresh is said to make the brand easier to find, instantly recognisable and communicates the differences of each sauce.
Textured matte label designs have been introduced to reinforce the brand’s quality proposition and to help with navigation in brightly lit supermarket aisles. Meanwhile, hand-drawn icons better communicate product usage suggestions, and a vibrant colour palette has been introduced throughout to aid differentiation between products.
Pam Digva, Co-Founder of Sauce Shop, said: “We are beyond excited to see this evolution of Sauce Shop hit the shelves. It’s been 11 years since we first launched the brand on our local farmer’s market in Nottingham. Our products are now available nationwide in most supermarkets, and we needed a look that truly reflects who we are today.
“Sauce Shop is a brand built on flavour and quality. This refresh brings that to the forefront and ensures we continue to stand out in the category, while still looking like ourselves. Throughout the year-long design process, we’ve considered the customer at every step. Bolder product titles, added label texture, colour-coded navigation and clearer flavour notes and usage suggestions all make our range easier to shop and enjoy.”
Sauce Shop’s brand refresh will coincide with a new custom-designed website for an e-commerce operation that is forecast to double in revenue in 2025. The new website is quicker for users and brings improved functionality. It also brings visual consistency across all physical and digital touchpoints.
