Ascot Racecourse has announced that Schweppes will become the Official Mixer of Ascot and Royal Ascot. The three-year agreement will see Schweppes mixer products available across retail outlets at the racecourse, while the brand will have a permanent, year-round bar in the Grandstand and additional on-site presence during the Royal Meeting.
As Official Mixer of Ascot and Royal Ascot, Schweppes will be available across all 26 racedays as well as non-raceday events. In addition to being featured across Ascot bars and hospitality areas, Schweppes will host experiential activations and bespoke cocktail bars during key racedays throughout 2025.
During Royal Ascot, a limited-edition cocktail made especially for the occasion will be available to racegoers.
Marina Nastyushenko, senior brand manager, Schweppes Great Britain, commented: “Schweppes has been at the heart of British refreshment for over two centuries, and we’re thrilled to embark on this new partnership with Ascot Racecourse. Ascot is an iconic British institution, and this collaboration allows us to bring our brand’s heritage to life, while inviting racegoers to enjoy our premium mixers and a special limited-edition cocktail during one of the most celebrated events of the British summer.”
Chloë Hamlett, head of partnerships at Ascot Racecourse, said: “We are delighted to welcome Schweppes onboard as the Official Mixer of Ascot and Royal Ascot. The Schweppes brand and range of products aligns so well with our own vision for the customer experience we want to provide at Ascot across the year and we look forward to working with the team at Schweppes to bring this to life.”
