Coca-Cola Europacific Partners (CCEP) is bringing Schweppes’ mixer expertise to the ready-to-drink (RTD) cocktail space for the first time with the launch of Schweppes Mix – a new range of pre-mixed cocktails.
Rolling out this month, Schweppes Mix is entering the category with two serves in 250ml cans: Gin Twist and Paloma Bliss.
The launch comes as the RTD category in Britain continues to thrive, now worth £631m and outpacing beer, wine and spirits in terms of average growth each year.
CCEP is supporting the Schweppes Mix launch with a suite of branded point-of-sale kits for convenience retailers available from My.CCEP.com.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “Schweppes Mix is rooted in craft and credibility – a cocktail range made with the same expertise that’s earned Schweppes its place behind the bar for over 200 years.
“This is a mixologist’s choice, reimagined for modern drinkers – offering bold flavour combinations, premium spirits and ultimate convenience. Whether it’s getting ready to go out or hosting friends at home, we’re helping consumers serve up the perfect start to any night with confidence.”
