Seabrook has announced that its latest product, Trebles, will join its priced marked pack (PMP) range.
Trebles Spicy Paprika and Sea Salt & Cider Vinegar will be available in £1.25 priced marked packs.
Stephen Boyd, Business Manager – Head of Impulse at Calbee UK, owner of Seabrook Crisps, commented: “Trebles is new, delicious and taking the Crisps, Snacks & Popcorn category by storm.
“With incredibly positive feedback from our consumers, its success meant one thing, we had to extend it into our PMP range and deliver the same excitement into our wholesale and convenience markets.
“Yes, it has crunch, flavour and taste, but it also brings something new to retailers that will drive impulse sales.
“As a category first, Trebles look different, which intrigues shoppers and encourages trial; the flavours are on trend with Spicy Paprika and everyone’s favourite Sea Salt & Cider Vinegar; the packaging looks great, which commands attention from shoppers in the snack’s aisle. Finally, we have the price mark. What’s not to love?”
