Sensodyne, the Haleon-owned toothpaste brand for sensitive teeth, is expanding its Sensitivity & Gum range with a product that helps to strengthen tooth enamel.
Gum problems and enamel wear are two leading causes of sensitive teeth. Gum problems are caused by a build-up of plaque bacteria, while enamel wear can be caused by acids in everyday food and drinks. The Sensodyne Sensitivity Gum & Enamel toothpaste is formulated to provide Daily Triple Action, helping to protect sensitive teeth, neutralise plaque bacteria for healthier gums and strengthen enamel. The new Micro Foam formula targets and removes plaque bacteria in hard-to-reach places between the teeth and along the gumline, helping to restore gum health.
Dr Kate Fabrikant, Medical Lead Northern Europe, Haleon, said: “Following the launch of our existing Sensitivity & Gum toothpastes, we are introducing the new Sensitivity Gum & Enamel toothpaste. The new toothpaste provides Daily Triple Action, helping to strengthen enamel, which can be damaged by consuming acidic food and drink like citrus or coffee, as well as protecting sensitive teeth and improving gum health.
“Acid erosion is common, yet so many people are unaware of the effect it can have on our smile. We hope that with the launch of Sensitivity Gum & Enamel, we can encourage consumers to care for their sensitive teeth and gum problems, while strengthening their tooth enamel, with just one product.”
Sensodyne Sensitivity Gum & Enamel is currently rolling out Boots, with a launch in Tesco next week (MRSP: £5 – 75ml). Roll-out to other grocery, convenience and pharmacy stores will follow.
