Milkshake brand Shaken Udder is expanding its ambient range with a new flavour – Strawberry Dream. It will be available in 330ml bottles from this week.
Launched in 2022, the ambient range was created for the convenience channel. The shakes have a longer shelf-life with no need for chilled storage. Shaken Udder noted that it has seen significant growth in the convenience sector since launching the ambient range, and the brand is now worth £1.75m in convenience with 66.7% growth year-on-year.
The ambient range is already available in Chocolush and Vanillalicious 330ml bottles, with all being HFSS compliant.
The new Strawberry Dream milkshake will initially launch with key convenience players, including A.F. Blakemore, CJ Lang, Nisa, Costcutter and JW Filshill.
After launching in 2003, Shaken Udder is now worth £25.7m with double-digit growth of 15.3% year-on-year. This spring, the brand launched its first TV advertising campaign in primetime slots on ITV. The ad, called ‘Do what makes you happy’, will return this September.
