Shanky’s Whip Irish Whiskey Liqueur has launched three new formats specifically for the UK grocery sector. The 350ml, 1 litre and 1.75 litre bottles are available via the distributor Craftwork.
The trio form part of a wave of new SKUs being rolled out by the brand. Its full global range now comprises 50ml, 350ml, 375ml, 700ml, 1 litre and 1.75-litre bottles.
The 350ml bottle marks a focus on the convenience sector and speciality retailers in the coming year, being the ideal size and price point for impulse and on-the-go purchases amid the trend of at-home consumption. The 1-litre and 1.75-litre offerings have been crafted to suit premium supermarkets and grocery retailers where there’s an established consumer appetite for dark spirits.
Tim Dunlop, Commercial Director at Shanky’s Whip, said: “Now available in over 50 markets, Shanky’s Whip has rightfully earned its place on shelves around the world. With the launch of the new formats, we’re broadening its appeal even more. We’re in a period of significant investment for Shanky’s Whip, and its success is testament to its striking brand proposition, quality liquid and unique offering.”
