Nestlé’s Shredded Wheat cereal brand has launched a special edition pack featuring the Union Jack Flag to showcase that it is being made with British whole grain wheat.
The new pack design also emphasises the Nestlé Wheat Plan, which was launched in 2022 to support British wheat farmers with the adoption of regenerative agriculture practices.
To coincide with many consumers having a healthy start to 2024, the new limited-edition pack also showcases Shredded Wheat’s nutritional attributes, such as high fibre and low in salt and saturated fat.
Sarah Fordy, Head of Marketing for Cereal Partners UK, said: “The new limited edition Shredded Wheat packaging showcases what makes the brand so great – a healthy breakfast cereal that shoppers can trust made with 100% British whole grain wheat. We are working with British wheat farmers to help them transition to regenerative agricultural practices under the Nestlé Wheat Plan.
“The new design really stands out on-shelf and it clearly communicates the great benefits that Shredded Wheat can offer consumers.”
The new-look packs of Shredded Wheat will feature across Original and Bitesize variants until March.
