British vegan skincare brand Glow Hub is launching in 400 Superdrug stores, targeting younger Gen Z consumers.
Originally launched in beauty destinations including Sephora, Selfridges, and H Beauty, Glow Hub has built a reputation as a community-driven brand offering gentle, effective, and age-appropriate skincare.
“This is a full-circle moment,” said Glow Hub founder Tiffany Salmon. “Superdrug is where so many people – including myself – first discovered skincare. It’s a go-to destination for our audience, and this launch allows us to show up for them in a more accessible, everyday way.”
Known for its vibrant packaging, affordable pricing, and strong digital community, the brand is now also focusing on in-person discovery and education.
“While digital – especially TikTok Shop and DTC – remains a key driver for us, we know how important physical retail is for skincare discovery,” Salmon added. “Being able to touch, feel, and explore our full range in-store creates a deeper brand connection.”
